Societal norms influence the portrayal of hobbies in media by shaping what is considered acceptable or desirable. Media often showcases hobbies that are popular or widely accepted within a particular society, while hobbies that are seen as unconventional or outside the norm may be portrayed less frequently or in a negative light. Additionally, societal norms can influence the stereotypes and biases that are associated with certain hobbies, which in turn affects how they are depicted in media.