Cultural norms play a significant role in shaping how gender is represented in media. These norms dictate societal expectations and stereotypes surrounding gender roles, behaviors, and characteristics, which are often reflected in the media. For example, in many cultures, there are specific ideas about what it means to be masculine or feminine, and these ideas are often perpetuated and reinforced through media portrayals of men and women. Additionally, cultural norms can influence the level of diversity and representation of various gender identities in the media. Overall, cultural norms serve as a lens through which media creators and consumers interpret and understand gender representation in various forms of media.