Companies balance the need for innovation with the risk of disrupting existing markets by carefully evaluating the potential benefits and drawbacks of introducing new ideas or products. They often conduct market research, analyze competitors, and seek feedback from customers to assess the potential impact of their innovations. Additionally, companies may gradually introduce new technologies or products to minimize disruption and allow for a smoother transition for existing customers. Ultimately, successful companies find a balance between innovation and market disruption by staying agile, adapting to changes, and being mindful of the potential risks involved.
