Companies address the challenges of balancing short-term financial performance with long-term sustainability goals by implementing strategies that align both objectives. This may involve setting clear sustainability targets, integrating sustainability metrics into financial reporting, engaging stakeholders, investing in sustainable practices, and fostering a culture of long-term thinking within the organization. Additionally, companies may seek guidance from sustainability experts, conduct regular assessments of progress, and adapt their strategies as needed to ensure a harmonious balance between financial performance and sustainability goals.