Cultures play a significant role in shaping international negotiation strategies. Different cultures have varying communication styles, decision-making processes, levels of assertiveness, and approaches to conflict resolution. Understanding and respecting these cultural differences is crucial in successful international negotiations. For example, some cultures may prioritize building relationships and trust before getting down to business, while others may prefer direct and concise communication from the start. Adapting negotiation strategies to align with the cultural norms of the counterparts can help build rapport, facilitate better communication, and ultimately lead to more successful outcomes in international negotiations.