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How do businesses approach marketing and branding strategies to attract and retain customers?

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Businesses approach marketing and branding strategies by first conducting market research to understand their target audience's needs and preferences. They then develop a unique value proposition and brand identity to differentiate themselves from competitors. Utilizing various marketing channels such as social media, email campaigns, advertising, and content marketing helps to attract customers. To retain customers, businesses focus on delivering exceptional customer service, building brand loyalty through rewards programs, and continuously engaging with customers to maintain a strong relationship.
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