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What role does innovation play in driving business competitiveness and sustainability?

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Innovation plays a crucial role in driving business competitiveness and sustainability by enabling companies to develop new products, services, and processes that give them a competitive edge in the market. It helps businesses stay ahead of the competition, adapt to changing market conditions, and meet the evolving needs of customers. Additionally, innovation can lead to more efficient operations, cost savings, and environmental sustainability, which are essential for long-term business success. Overall, embracing innovation is key to ensuring a company's competitiveness and sustainability in today's rapidly changing business landscape.