Cultural festivals play a significant role in preserving intangible cultural heritage by providing a platform for communities to showcase their traditions, rituals, music, dance, arts, and crafts. These festivals help in passing down knowledge, skills, and cultural practices from one generation to another. By celebrating and promoting cultural diversity, festivals raise awareness and appreciation of different cultural heritages, contributing to their preservation and transmission to future generations. Additionally, cultural festivals often attract tourists and visitors, which can generate income for communities and incentivize the continuation of traditional practices.