The sound design of matches can enhance the viewing experience by creating a sense of immersion for the audience. For example, the use of crowd noise, commentary, and on-field sounds can help viewers feel like they are right in the middle of the action. Additionally, sound effects such as slow-motion replays, close-up shots, and dramatic music can add to the excitement and intensity of the matches. Overall, a well-crafted sound design can make viewers feel more engaged and connected to the game.