Haikyuu!! promotes physical fitness among viewers by showcasing the importance of teamwork, dedication, perseverance, and hard work in sports like volleyball. The intense training sessions, practice matches, and competitive games featured in the series inspire viewers to stay active, work on their own physical fitness, and possibly even consider taking up a sport themselves. The characters' passion for volleyball and their commitment to improving their skills can motivate viewers to engage in physical activities and lead a healthier lifestyle.