The series portrays the media as a powerful influencer in the world of sports, showcasing how it can shape public perception, create narratives around athletes and teams, and significantly impact the overall experience of sports viewers. It often highlights the role of media in creating hype around events, building up or breaking down athletes, and driving the commercial aspects of sports through sponsorships, endorsements, and broadcasting deals. The series also delves into how media coverage can sometimes sensationalize stories or manipulate information for ratings, shedding light on the complexities of the relationship between sports and the media.