People anthropomorphize pets because it helps them feel emotionally connected to their animals, aiding in the formation of a bond similar to one they have with other humans. By attributing human-like traits and emotions to pets, individuals can better understand and relate to their behaviors, which can enhance the companionship and joy derived from their relationship with their pets. Additionally, anthropomorphizing pets can also help owners better care for their animals by recognizing their needs and empathizing with them on a more personal level.