In the anime "Death Note," manipulation of public opinion plays a crucial role in Light Yagami's plans as he uses his intelligence and the power of the Death Note to manipulate public perception in order to achieve his goal of becoming the "god" of the new world. Light strategically uses the media and public sentiment to shape society's views on crime and justice, ultimately furthering his own agenda and masking his true identity as Kira. By manipulating public opinion, Light is able to control the narrative and shift the balance of power in his favor, ultimately leading to intense psychological battles with his adversaries.