Moe is a term in anime and manga fandom that refers to a feeling of affection, adoration, or love towards characters, usually female, in a non-sexual way. The concept of moe often revolves around specific traits such as innocence, vulnerability, and cuteness that evoke a sense of protective or nurturing feelings in the viewer. In anime fandom, moe has become a significant cultural phenomenon, influencing character design, merchandising, and fan communities. It has also sparked discussions about the representation of female characters in media and the effects of idealized or infantilized portrayals. Overall, moe plays a key role in shaping the emotional connections and interactions within the anime fandom community.