Sports have a significant impact on shaping cultural attitudes toward physical beauty and athleticism. The media coverage of sports often highlights athletes' physical attributes and performance, which can contribute to societal standards of beauty and athleticism. Additionally, the success and popularity of athletes can influence perceptions of what is considered attractive and desirable in terms of physical appearance and fitness. Furthermore, sports promote values such as discipline, determination, and teamwork, which can shape societal attitudes towards physical fitness and the ideal body image.