In individualistic societies, such as those in Western countries like the United States, cultural norms tend to emphasize independence, individual rights, personal achievement, and self-expression. People are encouraged to pursue their own goals and make decisions based on personal preferences.
On the other hand, in collectivist societies, such as those in many Asian and African countries, cultural norms prioritize the group over the individual. People are expected to prioritize the needs of their family, community, or society over their own desires. Interdependence, harmony within the group, and maintaining social relationships are key values in collectivist cultures.
These differences in cultural norms can be seen in various aspects of life, such as decision-making, relationships, communication styles, and social expectations.
