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How do makeup trends change over time, and what factors influence popular beauty looks?

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Makeup trends change over time due to various factors such as cultural influences, advancements in technology, social media, celebrity endorsements, and consumer preferences. These factors play a significant role in shaping popular beauty looks and driving the evolution of makeup trends. From the use of new products and techniques to shifts in societal norms and fashion trends, the beauty industry is constantly evolving to reflect the changing tastes and preferences of consumers.